EP #143: Creating Original Content + Seeing Yourself As The Local Expert

I genuinely think it’s going to get easier and easier to stand out as the local go-to in your city... even if your industry feels saturated.

And it’s not because you found the perfect viral hook or used the trend of the week.

It’s because the people who are going to win in 2026 and beyond are the ones creating original content. The content that sounds like you, feels like you and can’t be replicated.

In this episode, I’m breaking down what’s been happening online over the past few years (hello AI content + viral trend overload)… and how you can use this moment to become the one people remember, trust and choose locally.

Because reaching people and standing out are NOT the same thing.

And I want you to be remembered.

In this episode you’ll learn:

• Why AI content + viral trends have made everyone’s marketing look “good”… but also made it way harder to stand out (and what to do instead)
• The real difference between reaching more people and standing out as the local go-to they actually remember and trust
• The simple mindset shift that helps you step into your authority as the expert in your city

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

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