Hey, I'm Leslie Presnall đź‘‹
I'm a local marketing coach
I know there's a lot to figure out like... how to get people in your city to know about you, what to post on social media, how to sell, how to just get started and get the word out.
And you just want more clients.
But how do you find more local people?
What do you say to them?
How do you get them to care about what you're offering?
How do you get them to buy?
Where do you even start?
You start here inside The Localpreneur Academy.
Within the first 30 days you'll...Â
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Stand out in your city
No more feeling like people don't know who you are. Start grabbing people's attention, get seen and "out there" and start being a business that people know. I'll teach you my process to create a standout business that's 100% unique to your community so you can become that local go-to person.
Reach the right local people
Stop reaching people all over the world and start growing your following with your ideal local clients. Learn how to find people in your area who need your services, create content that reaches the right local audience and build an engaged community online.
Bring in more clients
Learn how to turn your followers in to real paying clients. Maybe right now people are following and even clicking, but they aren't buying. That's okay, you can fix this! You'll get my frameworks and step-by-step process to take your followers on a local customer journey all the way to saying YES.
"This program puts everything in one place in a flow that makes sense"
Join. Everything is spelled out for you in a way that takes the guess work out of it. When your business grows and you need to revamp things, you can revisit the content for refresher anytime you need. Time is money. There is no need to spend hours on YouTube trying to figure everything out. This program puts everything in one place in a flow that makes sense. I restarted my massage practice in another state and am booked two weeks out within a year of opening the doors.
-Â Heidi Gill
"Our reach and sales have grown so much!"
I cannot recommend this program enough. Thinking of website edits, marketing, emails, and social media content was so overwhelming to me I got stuck and was did nothing. I didn’t know where to start. Leslie broke it all down in bite size chunks with specific actions to take. I loved how each lesson built upon the next. And instead of frantically thinking of what I need to post or email the next day, she has walked us though creating a plan with content scheduled for upcoming months. Huge stress relief right there. Our reach and sales have grown so much!
- Alison Landry
"I've met or exceeded my income goals the last 4 months straight"
I never took any business or marketing classes and had a not so great relationship with earning money. The first 6 months in business I lost money. So investing another couple grand for Leslie's program was daunting at the time. She asked where I wanted to be in the next 6 months - in the same place or able to sell and make money. I chose the latter. In my first full year of being in business I already surpassed what I was making before working under someone and doing side freelance gigs. And I've met or exceeded monthly income goals the last 4 straight months. I find it helpful to hear about others' struggles and how they're able to overcome them and apply that to my own business. I've also come to realize to be successful being really good at what you do isn't enough. You have to also market and promote yourself and develop the necessary relationships in order to grow and maintain a certain income level.
-Â Sean Gasser
"I'm showing up for my community!"
Before joining I was unsure about my alignment and confidence in being the local GO TO for clean beauty. I tipped toed in conversations and felt self conscience. My biggest shifts were in my mindset, clarity and the reminder that consistency in marketing is KEY. It's so easy to get lost in the scroll; looking at what everyone else is doing. Now I put my blinders on and make sure that I'm showing up for my community. Those that aren't interested will fall off and what will remain, are MY AUDIENCE. I've learned to embrace my ideal client and talk directly to HER! If you're on the fence about leaning into Leslie's program....GET OUT OF YOUR OWN WAY! Her ability to define what is factual vs. just a story you're telling yourself is GOLD. I'm able to use it DAILY!
-Â Jennifer Gomez
Clear steps to grow your local business
The Localpreneur Academy takes the guesswork out of marketing yourself locally.
It's your one-stop-shop educational + coaching platform. That means no more Googling or trying to piece together all the random tips you find on Instagram.
Trying to figure it out on your own can take years, but imagine knowing exactly what to do (and not to do) to build your business and make progress every day.
Inside this lifetime membership, you'll get the step-by-step process and personalized expert support so you can:
- Get more local clients
- Make more money
- Grow your local following
- Increase your inquiries, consults and bookings
- Be better known in your city and grow your visibility
- Increase your number of referrals and repeat clients
- Become that local go-to person in your industry
"90% of my clients were new and found me on social media"
I recommend Leslie 110%. Do it! Be ready to see results. Having a new business, the anxiety of "how does this work now" was my primary focus. I dove right in and April and May were my most successful months yet -- and 90% of my clients were new and found me on social media. I believe in Leslie!
-Â Bridget Joubert |Â Lighting Designer
Who's it for?
The Localpreneur Academy is the only program of its kind for service-based business owners who serve a local clientele
Schedule a consult to see if it's right for you
"I've grown so much as a business owner"
The program is super well organized, building puzzle pieces on top of each other. Everything makes sense to build upon the previous thing versus some other programs that randomly address topics or just coaching calls for “whatever comes up”. Going through each week and doing the exercises really helped me stay on track and make sure I was looking at my business from front to back. I’ve already grown so much as a business owner, and as a side effect, my business has also grown. I can’t wait to go through everything a second time and continue tweaking everything little by little! It’s also a bonus feature that I have lifetime access!
- Dr. Melissa Thompson | Pelvic Floor Therapist
Here's what you'll get inside The Localpreneur Academy:
Entire Course
Get instant access to your Member's Portal with on-demand training modules, worksheets, guides and checklists to help you master local marketing.
Business Coaching Calls
Receive individualized support in weekly LIVE group coaching calls so you can get help on exactly what YOU need right now to fast-track your results. Bring your questions and get direct feedback.
Community Support
Join a community of other business owners who GET IT. They're doing the same things you are, and they're in it with you. Our Facebook group is the place to get extra support between calls, to mastermind with your peers and to celebrate your wins along the way.
Prompts & Templates
There's no need to re-invent the wheel. I spent years trying to localize all the marketing strategies I learned. So when you join, you'll get access my social media, email, and website templates created specifically for local business owners. You can spend more time implementing vs trying to figure it out, find it it or create it.
Planning Sessions
Imagine showing up every day knowing exactly what to work on to move forward. Stay focused throughout the entire year with our quarterly planning workshops where you'll learn to strategically break down your year, quarters, months, weeks and days to reach your revenue goals.
Lifetime Access
Get lifetime access to the program and weekly business coaching calls. Your one-time payment enrolls you into this life membership, so you're always supported. The Localpreneur Academy can be the first, last and only program you need to invest in to grow your local business.
"I more than doubled in growth"
Looking at my finances, it’s insane! In 10 weeks, I more than doubled in growth. I was able to transition to nutrition coaching full time, which I thought would take a lot longer. I’ve had my biggest income month yet. I’ve raised my prices twice. I did this while having an 8-month old baby and she’s home with me all the time.
- Kylee Arnold | Nutrition Coach
Here's what you'll learn:Â
When you sign up for The Localpreneur Academy, you'll receive immediate access to the complete course. This gives you the opportunity to go at your own pace or binge watch everything without waiting for new modules to be unlocked.
You get access to the entire course for life. Your lifetime access means you'll get all future updates and content added to the course free of charge.
- Start getting recognized as THE local go-to person in your industry
- Confidently talk about your services, price and the value of what you offer
- Identify ways you bring something 100% unique or new to your city
- Brand yourself based on what you (and only you) already do so people can easily remember and choose you
- Identify exactly WHO your ideal clients are and WHERE they are
- Go from "people in my city don't know me" to having clear simple steps to meet more local people online or offline
- Learn how to market and reach your best local people who want what you have
- Apply the Instagram Formula so people instantly know who you are, where you are, and how you can help them.
- Follow the proven 9-step process to grow your audience by 100 new local followers every month
- Learn how to strategically collaborate and network with other local businesses and influencers to reach more of the right audience
- Don't post and hope that people to find you. Instead you'll create a doable local engagement strategy to be more visible locally every day.
- Customize your simple Local Marketing Plan so you now exactly where, when and how you're showing up online or offline every day to reach more people, engage your audience and make more sales.
- Say goodbye to content overwhelm and generic content that everyone else posts. Instead set yourself apart as that local expert and top choice by using the 9 Local Go-To Content Pillars.
- Start making more offers by using the 5-step caption writing formula that has your audience saying "OMG! You're in my head."
- Create your an irrisistible free offer so people want to join your email list
- Use my templates to create a simple email welcome sequence that converts
- Avoid email tech drama with my step-by-step tutorials for landing pages, opt-in forms, funnels, and more.
- Get my simple "Before You Send" checklist and "After You Send" evaluation so your emails are always improving and getting more opens and clicks
- Create a simple client journey that takes your person from finding you all the way to saying YES
- Wake up with new inquiries, bookings, followers and emails subscribers by implementing the step-by-step Local Marketing Blueprint
- Plus, get access to my tutorials to implement low-cost Facebook and Instagram ads so you can reach new people and have more eyes on your best content
"You'll make the investment back and it only gets better from there."
Before joining I was stuck in a rut, dealing with all sorts of mental blockage and discouragement. Having been in business for 10 years, I felt like a failure living paycheck to paycheck. It was hard to invest because I had just invested in a different course two months prior. But the emphasis on the LOCAL customer made me take the leap because that's what I needed help with. I began bettering my business that night. I was able to shift into a positive mindset and believe in myself in ways I thought I already was but evidently was not. The coaching experience helped tremendously and lit a fire under me to just get up and do the thing. The investment is worth it. Trust the process. You will make the investment back and it only gets better from there.
- Dina Sharp | Newborn Photographer
Bonus Content & Trainings:
On-Going monthly workshops and challenges
Participate in monthly workshops and challenges to deep dive into specific areas in your business. From time management and self-confidence to email list buildings and growing your local following. Every month you'll focus on a new topic in your business so you're always progressing forward.
Training:Â Sell Out Your Local Events
In this bonus training, you'll learn the 5 most common mistakes stopping local business owners from selling out their events. Plus, get my 3-step process to help you plan, promote and sell out out your events on repeat - whether you host classes, trainings, workshops, pop-ups, parties, open houses -- or anything of the sort! Host free events? Great! Let's get more people showing up!
Mini Course: Local Branding Bootcamp
Learn how to create branded website, social media and email graphics quickly... and for free using Canva. Discover unlimited ways to create customized graphics, video and even Reels. Discover how to customize templates, plus resize and reuse graphics to save time. Start getting recognized online as a local brand.
Training: How To Create Results In Your Local Business
Learn the self-coaching framework to create any result you want in your business. Identify what's creating your current results and what needs to change to create new, bigger results.
"The modules have taught me more than I could have ever learned myself"
Before I started The Local Academy, I felt like I had no idea what I was doing. I was just going and going with no real knowledge on what I needed to do to grow my business! Since I’ve started, my confidence has shot through the roof, I feel like I can actually help people, and I think that has made a big difference when meeting potential clients! My processes are significantly better than they used to be as well because I’m better able to explain how I can help other business owners. Our weekly meetings are my favorite part of the week and it’s so nice to have a group of people who understand what you’re going through! I truly cannot recommend joining the Local Academy enough. If you’re feeling lost and unsure what you need to do to keep going forward, this is where you want to be! Leslie is amazing and the modules have taught me more than I could have ever learned myself.
- Sarah Fulton | Bookkeeper
How You'll Grow Your Local Business:Â
"If you're serious about growing your local business, this is the program for you."
I joined the Localpreneur Academy less than a year into starting my small business. I was extremely excited and passionate about starting a local business, but as a nurse I had background in business or marketing background. I was overwhelmed and confused, I had a good product but didn’t know how to make my local community aware of my business, build brand recognition, and target my ideal customer. I was initially nervous to invest in the program since I had paid for other programs in the past and didn’t get a lot of value out of them. My husband purchased the program for me as a Christmas gift and it’s literally the best gift I’ve ever received. The worksheets and videos in the program offer SO MUCH practical and actionable content, and you can binge watch it all immediately since you have access to the whole program. You can immediately take steps each day to implement the concepts you’re learning into your business. But hands down my favorite parts of the program are that it’s a lifetime membership, you also have access to Leslie all week in the private Facebook group, and get to attend a live coaching call every week! The value I have received from the coaching calls has been incredible. You receive individual attention and can always have your questions answered. You not only learn practical marketing knowledge from Leslie, but work on your mindset in areas such as how valuable your business/product are, pricing, that you’re not for everyone (and that’s ok!), and building confidence on social media and in your marketing. If you’re serious about growing your local business, this is the program for you. Invest in yourself as the business owner, join the Localpreneur Academy, and know that your business and you will grow so much.
-Â Laurie Whitefoot |Â Flower Farmer
