EP #144: The Power of Constraint: Why Less Marketing Works Better with Tyler Blankenship
Jan 27, 2026
I’m sitting down with my student Tyler Blankenship, a home technology contractor in Durham, North Carolina. Six months ago when he joined The Localpreneur Academy, his business felt like a rollercoaster. Some weeks he’d get calls… some weeks it was crickets.
Even though he’d been in business for 4 years, he wasn’t getting the traction he expected. He would "panic market" and make his to-do list a mile long to reach clients.
But once he joined The Localpreneur Academy, he constrained his marketing plan, focused on mastering ONE skill that could create consistent leads and committed to showing up from a totally different identity.
And within 6 months…
He's fully booked with a month-long waitlist
He landed his biggest project ever (10x bigger!)
And his confidence is on a completely different level
In this episode, he's sharing how you don’t need more tactics... you need a simpler plan + the belief to stick with it.
Mentioned in this episode:
- Work with Tyler at Elevate Technologies
- Follow him on Instagram @elevatehometech and on Facebook
- Work with me inside The Localpreneur Academy
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
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