EP #148: 560 Appointments in One Year: The Pop-Up Strategy That Built Local Demand with Erica Huckaby

Erica started High Five Ceramics just over a year ago and in her first year in business, she went from “brand new” to booked out fast. She hit her revenue goal, booked 560 appointments and was highly visible in her community through pop-up shops and markets.

This created the kind of local demand that forced her to hire help and expand her space sooner than she expected. In this episode, Erica breaks down what actually drove that momentum (spoiler: it wasn’t doing it alone), and the behind-the-scenes lessons that helped her grow fast without burning out.

In this episode you’ll learn:

• How Erica managed the fear of growing too fast and the simple ways she controls demand locally so her calendar stays full without becoming overwhelmed.
• The collaboration strategy that helped her tap into other local businesses’ audiences and get seen by thousands of people in her city.
• The market learning curve that took her from zero sales at her first market to booking 40 appointments... plus what she changed in her setup, messaging, and offer to make events actually convert.

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following
• Follow Erica on Instagram at @highfive_ceramics and Facebook at High Five Ceramics
• Visit High Five Ceramics' Website

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

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