EP #170: Stop Asking Your Local Customers What They Want

Most business advice will tell you that before you create a new offer, service or product, you need to do some market research and ask your customers what they want.

I disagree.

Because the people telling you what they’d “totally buy” aren’t always the people who actually buy and listening to every request can quickly turn a simple business into a confusing mess. In this episode, I’m sharing why I think there’s a better way to decide what you sell... and what it requires you to believe about yourself first.

Tune into this episode to learn:

• The problem with letting your customers tell you what you should sell
• Why the thing your clients think they need may not be the thing that actually gets them the result
• The question I want you asking instead the next time you’re tempted to poll your audience

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

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