EP #171: You Are the Standard

How many decisions in your business are you making based on what everyone else in your industry is doing?

There are a lot of things local business owners treat like rules simply because “that’s how everyone does it.”

Pricing. Offers. Policies. Marketing. Even what they believe is possible in their city. In this episode, I’m challenging you to question all of it.

Tune into this episode to learn:

• Why the “industry standard” may be one of the biggest things keeping you from becoming the local go-to
• The problem with using what other businesses post, charge, sell, or achieve as evidence for what you should do
• The question I want you asking instead of, “What does everyone else in my industry do?”

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

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