EP #177: How This Image Consultant Made $20K Over Black Friday Weekend
Oct 27, 2026
Most local service providers hear “Black Friday” and tune out because it feels too salesy and too retail. My guest today joined The Localpreneur Academy, skipped straight to the Black Friday bonus training and made $20,000 that weekend.
In this episode, I'm talking with Fernanda Vazquez, an image consultant in Brooklyn, about what she offered, how she prepared and why knowing her ideal client made it work. She also shares how she stands out in a city packed with other stylists and image consultants.
Tune into this episode to learn:
- What Fernanda did in the days before Black Friday so selling felt like serving
- How she stands out in New York City without trying to reach the whole city
- The one thing she says matters more than any strategy you'll find online
Mentioned in this episode:
- Follow Fernanda on Instagram @vazq_fernanda
- Work with me inside The Localpreneur Academy
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
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How To Grow Your Local Instagram Following
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